Continuing the celebration of the 30th Anniversary of the Air Jordan 3, Jordan Brand will be releasing a special edition Air Jordan 3 Seoul to commemorate the occasion. The shoe was created by Tinker Hatfield and Dan Sunwoo as a special project in Nike’s Innovation Kitchen.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” says Sunwoo.
The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan 3.
Air Jordan 3 Seoul Release Date
Look for the Air Jordan 3 “Seoul” to release on March 10th on Nike.com/kr and at the Jordan Hongdae store located at 161, Yanghwa-ro, Mapo-gu, Seoul.
Color: White/Soar-Atom Red
Style Code: AV8370-100
Release Date: March 10, 2018 (Korea)
Release Date: October 12, 2020 (Asia)
UPDATE 10/5/2020: Nike Korea has confirmed that the Air Jordan 3 “Seoul” will release exclusively in women’s sizing this month, with only 30 pairs available. They are running a special lottery (using the hashtags #AJ3SEOULFORHER #우먼스에어조던3서울) expressing women’s passion for Air Jordans for a chance to purchase. The contest is currently live and will run until Wednesday before winners are announced on October 12th. Unlike the original 2018 release, this women’s exclusive launch will come house in a special packaging inspired by the Jordan Seoul store.
UPDATE 9/30/2020: The Air Jordan 3 “Seoul” will be releasing again, but this time as a women’s exclusive via zsneakerheadz. Matching apparel will also be available.
“Nike is organizing a special event for the Women’s Air Jordan 3 “Seoul” release. It will be held by Nike Korea beginning October 5th. Winners of the event will be given the opportunity to purchase products from Jordan Seoul on October 12th.”
UPDATE 3/6: Nike releases official photos of the “Seoul” Air Jordan 3. To buy the shoes, they’ll be available via Draw between March 7th 10AM local time through March 8th 8PM local time. Winners will be notified on March 9th, and those selected can purchase on release date of March 10th.