Jordan Brand is revisiting one of its most recognizable mid-2000s design techniques with the upcoming Air Jordan 3 “Laser” edition. The pair brings Mark Smith’s detailed laser-etching work to the model, filling the upper with artwork tied to Michael Jordan’s life and career.
The design reflects the many influences behind a global icon, using layered graphics that reveal new details with every closer look.
Jayson Tatum revealed the shoe during a Jordan Brand summer tour stop in London. Its off-white leather upper is covered in small references, including the “M AIR J” license plate from Jordan’s black Ferrari 512 TR. He was often seen driving the car during the Chicago Bulls’ championship run in the early 1990s.
Another detail reads “Sandy Bros.,” a nod to Nike twins Eric and Chad Sandy, who have both worked closely with Jordan Brand. Their names also appeared on the receipt included with the “Lost and Found” Air Jordan 1. Other etched graphics include a golf cart and the familiar “23” gate from Jordan’s former estate near Chicago.
Brown suede wraps the toe and heel, while metallic silver eyelets add contrast around the lacing system. Nike Air branding finishes the back of the shoe.
Laser detailing has appeared on the Air Jordan 3 before, though not as a general release. Jordan Brand created a one-of-one version for Michael Jordan’s 40th birthday in 2003, and that rare player-exclusive pair appears to have influenced this release.
The project also arrives as Jordan Brand prepares to revisit the wider Laser era. Both the black and white versions of the original 2005 Air Jordan 4 “Laser” are expected to return in 2027.
Air Jordan 3 Laser 2027 Release Date
The Air Jordan 3 “Laser” is scheduled to release August 22nd through SNKRS and select Jordan Brand retailers. The retail price is set at $230. Check out the official photos below.
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Color: Phantom/Palomino-Sail-University Red
Style Code: JA1369-001
Release Date: August 22, 2026
Price: $230
Photos: @beechkicks_
Photos: SLAM / Nike
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