In 1984, the Jordan Brand transformed sneakers with its Air Jordan line. Michael Jordan’s designs, especially the iconic “Cement” print on the Air Jordan 3 in 1988, marked a game-changing moment in sneaker culture. Now, a new “Brown Cement” colorway for Holiday 2024 continues the brand’s tradition of blending tradition with modern style, setting trends in athletic footwear.

Cloaked in Baroque Brown, Cement Grey, Black, and Sail hues, the Jordan 3 boasts a unique palette. Although leaked photos haven’t surfaced, expect the familiar Baroque Brown base adorned with the iconic Cement print on toe and heel overlays. Black accents grace the shoe, resting on a Sail midsole with visible Air heel units for optimal comfort. The signature Cement Grey rubber outsole adds the final touch to the design.

Air Jordan 3 Brown Cement Release Date

For Holiday 2024, the Air Jordan 3 “Brown Cement” will hit shelves. It’ll be available at select Jordan Brand retailers in-store, online, and Nike.com. Available in family sizing, the retail price tag is set at $200 (men), $150 (grade school), $90 (preschool), and $75 (toddler).

In conclusion, the Jordan Brand’s legacy of innovation endures with each release. The “Brown Cement” promises to marry tradition with contemporary tastes, captivating sneaker enthusiasts worldwide.

Stay up to date with all upcoming Air Jordan releases from our Air Jordan Release Dates page. Be sure to follow us on Twitter and Instagram.

(Mockup by zsneakerheadz / brandon1an)