Adsum’s Spring/Summer 2019 collection, inspired by high performance yacht racing, is not a retro or ironic look at it, but a real appreciation of the skill and precision of a technical outdoor sport.
Radiant saturated colors like Hi-Vis Yellow, Safety Orange, and Bright Blue reference the sportier race-day color palette of performance yacht competition and weave their way throughout the collection. These are balanced by the subdued hues of washed out Yellow, rich Green, and Beige that capture the more casual land-based lifestyle behind the racing culture.
The Reebok Pyro, a gem of a runner from 1992, is poised to make another return in 2019 in the form of original colorways and limited edition collaborations. Today, we get a first look at one of the latter – an upcoming release with NYC-based menswear brand Adsum. This design opts for a Sporty Blue and Citron Green accents against a more “vintage”-esque pairing of Cream suede and White mesh, while Adsum branding replaces the Reebok logos on the tongue and the heel.
Look for the Adsum x Reebok Pyro collaboration to release later this month at adsumnyc.com. The retail price tag is set at $115 USD.
Release Date: February 2019