Following the suspension of adidas Yeezy sales last November due to the Middle East crisis, adidas announces the return of Yeezy footwear in 2024. Despite distancing from Ye-associated products, adidas recognizes Yeezy’s enduring appeal.
Adidas anticipates €250 million in Yeezy sales for 2024, striving to sustain operating profit. With expectations of robust Yeezy sales and a strong Q4 in 2023, adidas targets a €500 million operating profit in 2024.
Further information regarding the release of remaining Yeezy inventory is forthcoming. Stay tuned for official release updates, likely through the adidas Confirmed App and partnering retailers.
For the complete brand press release, please refer to the provided link here.
In essence, adidas responds to the Middle East crisis by pausing Yeezy sales but plans for a comeback in 2024. With positive sales forecasts, adidas aims to uphold profitability amid uncertainties. Keep an eye out for updates on the release of Yeezy inventory.
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UPDATE 2/26/24: Adidas has unveiled a lineup of upcoming Yeezy releases starting on February 29, 2024. The initial confirmed drop will feature the Yeezy Boost 350 V2 in the “Steel Grey” colorway. Furthermore, enthusiasts can anticipate the launch of the Yeezy Foam Runner, Yeezy Slide, Yeezy 500, and another iteration of the Yeezy Boost 350 V2 during this season.
