With the adidas Ultra Boost, NMD, Primeknit, Uncaged and Yeezys, adidas Originals continues to win.
According to Darren Rovell, on June 29th, the adidas Ultra Boost Uncaged became the highest selling performance selling shoe ever with 11,000 pairs sold in the first hour.
From Paul Bowyer, senior director running, adidas North America:
“The momentum we have in running is undeniable. adidas has the best innovations in the industry with BOOST, Primeknit and now BOUNCE. And today, with high style performance products and impactful execution, we’re connecting with consumers like never before. We’re seeing runners switch brands, athletes choose adidas over our competitors and sneakerheads demand a performance shoe. adidas Running will continue to accelerate and we’re eager to share what’s next.”
While Nike still owns the game, it’s safe to say that adidas is officially on the rise thanks to the Ultra Boost, AlphaBounce, NMD and of course it helps to have Kanye West on your side.
Let us know what you guys think in the comments section below. How do you guys feel about adidas’ growth and the direction their headed?