adidas Originals has dropped a new “Purple Rush” colorway of the Ultra Boost 1.0 DNA for Spring 2022.
Dressed in a Purple Rush, Light Purple, and Core Black color scheme. This offering of the adidas Ultra Boost features a full Primeknit upper covered in Purple shades with matching lace cage and heel counter. A Black Boost midsole and rubber outsole completes the design.
Check out the official photos below, and you can find the adidas Ultra Boost 1.0 DNA “Purple Rush” available on adidas.com. The retail price tag is set at $190 USD.
Color: Purple Rush/Light Purple-Core Black
Style Code: GV9591
Release Date: May 1, 2022