Damian Lillard’s latest signature model, the adidas Dame 10, is set to debut on July 3, 2025.

This launch marks Lillard’s tenth signature shoe with adidas, making him the second athlete after Derrick Rose to hit this milestone. It arrives at a pivotal moment in his career, following news that the Milwaukee Bucks plan to waive him due to injury.

The Dame 10 will release in five colorways, including four for adults and one exclusive to grade school sizing. The adult lineup includes “Dame’s Light” (green, orange, blue), “Brookfield” (black), “Dolla Red” (black and red), and “Zero Metallic” (white, black, green). The kids-only pair features a sleek black, teal, and grey design.

From a performance angle, the shoe features a Lightstrike midsole, stretch-woven upper, and a generative rubber outsole for court-ready grip. These technical details are paired with a price that stands out—just $90 USD for adults and $70 USD for kids—making it the most affordable signature model in adidas Basketball history.

The adidas Dame X aims to blend performance, affordability, and storytelling. Its campaign includes support from WNBA stars Sophie Cunningham and Chelsea Gray, reflecting Lillard’s dedication to the basketball community.

This release signals a bold new chapter for Lillard and his adidas line. Whether you’re a hooper or a fan, the Dame X delivers style, value, and purpose.

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