Deion Sanders’ appeal reached even into hip-hop thanks to his 1994 rap album, Prime Time. Lead single “Must Be the Money” became a frequently spun smash, blending his all-time great status as an athlete and supreme dabbler with his over-the-top rap-star personality.
Nike hits rewind on that moment with the new Nike Air Diamond Turf “Must Be The Money”. Sanders’ signature cross-trainer is updated with a new tumbled white leather upper, accented by light blue details and gold highlights. Plus, the dollar-sign designs on the insole’s are direct references to the song itself.
Designers kept performance features in place on this edition, like the signature midfoot strap, stacked mesh layers, and reversible white/black laces. A cream outsole with black and light blue accents gives both heritage style and fresh streetwear flavor underfoot. That balance of premium leather, nostalgic branding, and simple, playful details also makes it one of the more exciting Diamond Turf returns.
Sneakerheads will love how this collab plays up Sanders’ superhero personality while also being an example of how Nike continues to make sports and culture collaborations stick. That’s something collectors will notice first thing.
The Nike Air Diamond Turf “Must Be The Money” will release September 15, 2025 on Nike.com and select retailers. The retail price tag is set at $155 USD.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
Color: Sail/Coconut Milk-Mica Blue-Off Noir
Style Code: IF2534-100
Release Date: September 15, 2025
Price: $155