Jordan Brand energy from Puka Nacua continues to ripple off the field. The Rams wideout surprised the Harbor City Raiders, a youth football team, with an exclusive VIP Game Day experience that kids will no doubt remember for the rest of their lives.
The day began at Jumpman LA, where the players received gifts of exclusive Jordan apparel. To start with, that’s a move that references the brand’s long history of investing in the future generation of athletes. Channel a bit of the classic Jordan community activations. Now swap out Charlotte for L.A. Then the team made its way to SoFi Stadium to enjoy the Rams game against the Saints. There they saw the game action up close.
It’s refreshing to see a rising star player like Puka lean into that type of mentorship. That’s the level of detail sneakerheads and hoops heads pay attention to because they know it matters for the culture.
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