RayAsianBoy is getting his own take on James Harden’s latest signature shoe, with adidas Basketball giving the streamer a bright pink Harden Vol. 10 tied to his Ruei clothing label. The pair comes less than a year after Ryan Hsu signed with adidas and brings something from his own brand into the project instead of treating it like a standard player exclusive.

Beam Pink, Off White, and Lucid Pink cover the shoe, with different shades running across the synthetic and textile upper. A scattered star pattern gives the design a spray-painted look, and Ruei branding appears on the shoe as another personal touch. Underfoot, the Harden Vol. 10 sticks with its usual performance build, using Boost+ cushioning and a rubber outsole.

James Harden first handed Ray the shoes at Fanatics Fest in July, so the pair had already been seen well before adidas confirmed the release. There’s also a short film for the project narrated by Kai Cenat. That connection goes back to 2023, when an appearance on Cenat’s stream helped introduce Ray to a much wider audience.

Since then, Ray has grown into one of the bigger personalities in streaming and won Best Reality Streamer in 2025. The adidas project now puts Ruei on a basketball shoe for the first time while giving Ray his own release from Harden’s signature line.

The RayAsianBoy x adidas Harden Vol. 10 “REUI” releases September 25, 2026, at 10 AM ET exclusively through adidas CONFIRMED. A wider release is set for September 26.

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