Jordan Brand officially launched the first chapter of UNITE – a global campaign that celebrates a generation coming together to create an impact that goes beyond the game.
The campaign kicked off with the first film celebrating people coming together through the game of basketball both on and off the court with the simple message: Impossible Alone. Possible Together. The campaign features Jordan Brand athletes including: Zion Williamson, Rui Hachimura, Kia Nurse, and Jayson Tatum.
The brand also unveiled a UNITE billboard featuring Zion Williamson and the New Orleans community outside of the Smoothie King Center.
Lastly, Jordan Brand, launched a series of UNITE community events, with the first taking place in New Orleans. Zion joined local students as they customized the Air Jordan 34. One lucky student will have their pair selected for Zion to wear during the upcoming season.