Move over, stilettos, Zendaya’s got her running shoes on! The Emmy-winning actress has just signed on as the newest brand ambassador for Swiss running brand, On. This partnership marks a significant shift for On, venturing beyond their core athlete endorsements and into the realm of Hollywood style.
For fans who follow Zendaya’s every move, this news might not come as a surprise. The actress has been spotted in On sneakers for years, both on and off the set. In a statement released by On, Zendaya herself confirms her long-standing love for the brand: “It’s no secret that I’ve been a big fan of On for a long time… So it’s a full-circle moment to make this partnership official.”
This isn’t just a celebrity endorsement deal, though. Zendaya’s role with On goes beyond simply wearing their shoes. The actress will co-produce brand campaigns and even collaborate on designing one-off collections. This deeper partnership reflects On’s strategic move to expand its reach beyond the running track and into the world of fashion and athleisure.
The news comes on the heels of Zendaya’s role in the recently released tennis film, “Challengers.” Interestingly, On designed a custom outfit for Zendaya to wear during the movie’s press tour, hinting at the future collaboration to come.
On’s decision to tap Zendaya as their ambassador is a strategic one. The actress is not only a Hollywood A-lister but also a major fashion icon for her generation. Her influence goes beyond the red carpet, making her a perfect partner to elevate On’s brand image and reach new audiences.
This partnership is a win-win. Zendaya gets to officially represent a brand she loves, while On gains a powerful and stylish voice to propel them further into the fashion spotlight. It’ll be exciting to see how this creative collaboration unfolds and what stylish, performance-driven collections come out of it. Stay tuned for Zendaya to take the world, quite literally, by storm – one On sneaker at a time!
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