What does “Basketball Never Stops” really mean ? With the NBA lockout leaving us with no basketball at the moment, we as fans and also as atheles want it to be known that “Basketball Never Stops”. Whether we are hooping outside our house, at the rec, schools, parks where ever you can think of grabbing a basketball and playing, it truly never stops. You can’t take away something that people have so much passion for, its like telling someone to not breath anymore, not happening.

With the debut of the “Basketball Never Stops” commercial, Nike brings us this video in which we hear from LeBron James, Kevin Durant, Dirk Nowitzki, Amare Stoudemire, Sue Bird, Coach K, J. Cole and Questlove to explain what does “Basketball Never Stops” Mean ?

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