“Skate Every Damn Day” is what Nike SB is sharing with the world. From the Nike SB fam, Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski, and Omar Salazzar hit up China, Shenzhen to encourage kids to “Skate Every Damn Day” with their recent commercial. Check it out below, and for more behind the scenes look, hit up Nike Skateboarding.