To celebrate the return of the iconic Stan Smith sneaker, adidas Originals has launched a fully-integrated global campaign including plans for print, outdoor, in-store and digital components.

Digital components include a viral film and documentary-style interview “shorts” directed and edited by Anton Esteban featuring Stan Smith along with the campaign’s many “faces” to discuss not only the impact the shoe has had on their style but also their work. To kick off this global campaign, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them.