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VIDEO: adidas Consortium Superstar ‘Made in France’

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From its humble beginnings on the basketball courts to becoming a regular fixture in popular culture time and time again, the adidas Originals Superstar has truly become royalty in sneaker culture.

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Like many of adidas’ most revered archive silhouettes, the Superstar was originally released under ‘La marque aux 3 bandes’ and manufactured in the East of France.

adidas Originals have teamed up with Ateliers Heschung, a family run factory who manufactured shoes for adidas France in the 1970s, to create a special ‘Made in France’ Consortium edition of this much loved silhouette.

To complement the adidas Consortium Superstar ‘Made in France’ release dropping December 12th, they’ve released this video for a better visual detail of the shoes history. Enjoy!

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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