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Under Armour Signs Muhammad Ali

Under Armour has officially signed its latest athlete, boxing legend Muhammad Ali.

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The 73-year-old has inked a multi-year sponsorship deal with the sportswear brand, which includes a a “lifestyle apparel” line bearing Ali’s likeness and motivational phrases next month.

The clothing line will be inspired by Ali’s motivational phrases and will use Ali in marketing campaigns. Is this a good signing for Under Armour? Check out a preview look at one of the upcoming shirts set to be available next month.

Under Armour Signs Muhammad Ali

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Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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