Under Armour has officially signed its latest athlete, boxing legend Muhammad Ali.
The 73-year-old has inked a multi-year sponsorship deal with the sportswear brand, which includes a a “lifestyle apparel” line bearing Ali’s likeness and motivational phrases next month.
The clothing line will be inspired by Ali’s motivational phrases and will use Ali in marketing campaigns. Is this a good signing for Under Armour? Check out a preview look at one of the upcoming shirts set to be available next month.