Unbanned The Legend of AJ1 (Air Jordan 1) was written and directed by Dexton Deboree, co-founder of the award winning creative agency, Los York, a pioneer in the content revolution. Unbanned marks the feature debut and official launch of Los York Entertainment, which focuses on impactful long and short form entertainment with social impact and cultural significance.

“The AJ1 is more than a shoe. It’s a symbol of a much greater meaning across genders, race, geography and time. Now more than ever, what this shoe represents, its impact on society and its role in really creating, defining and redefining a lot of our modern culture makes it a story that has to be told.” said Writer-Director Dexton Deboree.

The film features a documentary that explores the dynamic journey of the Air Jordan 1 shoe and its role in disrupting the NBA, changing the game of basketball, birthing sneaker culture and influencing a social and cultural revolution in sports, music, fashion, art, social behavior and of course sneakers. Featuring icons from across the cultural spectrum, from Spike Lee to Michael B. Jordan, DJ Khaled to Lena Waithe, NBA stars, Carmelo Anthony and Russell Westbrook to legends of the past like Chuck D, and rising stars of tomorrow, Christian Combs and Kid Ink, and many, many more – the film takes a raw and real look at a cultural movement that so heavily shaped the culture of now.

Check out the trailer below and be sure to follow @unbanthelegend on Social Media and sign up for updates through their site unbanthelegend.com.

The film will be available exclusively through iTunes and will premiere July 13, 2018.

UPDATE: Unbanned: the Legend of AJ1 will premiere at the Tribeca Film Festival on Friday, April 27th. Tickets are now available at tribecafilm.com.