Launched last night, July 16th, UA ICON users are now able to submit their own UA ICON Curry 5 sneaker designs for a chance to show the world how they’re WIRED DIFFERENT. Those who join the revolution will be rewarded with prizes consisting of UA gift cards and one grand prize: an all-expenses paid Warriors game day experience including tickets, travel and accommodations.
The competition will consists of four different week-long entry periods, starting mid-July through the end of August. At the end of each round, a panel of Under Armour Basketball and UA ICON judges will select the two entrants with the highest-scoring submissions. The winners will then go head-to-head in a poll ran on the Under Armour Basketball Instagram. Whoever receives the highest number of votes in the poll will be deemed a potential winner. These four winners will advance to the Final, where the public will vote again on who deserves the grand prize.
“Hack of the Week” is open to US and Canadian residents only who are at least 13 years old with an Instagram account.