The Travis Scott Fragment Air Jordan 1 just reminded the entire sneaker world who still sits at the top of the hype pyramid. Bloomberg confirmed that Saturday’s drop pulled 4.4 million legitimate raffle entries, making it the most-entered sneaker launch ever recorded. That’s the kind of number you stare at twice to make sure you read it right.
It also pushes past the previous record of 3.8 million entries, which—no surprise—was also held by Travis with the “Reverse Mocha”. When one artist owns the No. 1 and No. 2 spots of all time, it says everything about where demand is right now. And considering Nike has admitted that bots make up almost half of SNKRS traffic, the real turnout across all platforms was likely way higher.
Resale prices confirm the frenzy. The shoe retailed for $155, but most sizes are now trading at 1,200% over retail, hovering between $1,700 and $2,500. That puts this pair firmly in “best-performing shoe of the year” territory, with margins that echo the early Off-White era.
Roughly 40,000 rumored pairs versus 4.4 million entries creates a nearly impossible ratio. And honestly, if anyone ever breaks this record, history suggests it’ll probably be Travis again.
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