Apple’s annual Keynote event in Cupertino was full of notable announcements for the iPhone 17 lineup, including the ultra-thin iPhone Air. However, all eyes were on Travis Scott as he walked into the event in a pair of ultra-rare vintage Apple sneakers that’s one of the rarest sneakers of all-time.

Scott has a notable rotation in sneakers mostly sticking to Nike and Jordan, but he broke up the run with the all-white Apple sneakers from the early 1990s. The pairs of sneakers were never intended for retail, with the rare Apple sneakers only being gifted to Apple employees. The sneakers only have a small “Apple” logo stitched on the side in red and were used to promote Apple, with some of the earliest tech-era designs in the bag. They’re one of the rarest sneakers of all-time and are even considered a grail item when they resurface, with pairs usually selling for at least six figures.

The release comes as Scott continues to build an unrivaled legacy in the sneaker world, but the retro set he flexed at Apple’s Keynote isn’t tied to Nike or Jordan. The release date of Scott’s next drop with Jordan Brand and Fragment Design is just around the corner on September 20th, but for now, the rare Apple sneakers make another headline. Scott’s decision to wear a pair of the sneakers outside of Nike and Jordan will have some wondering about the long-term potential and projects Scott will continue to be involved with.

It’s clear that the Apple sneakers will have a special place in sneaker culture due to the rarity and high-profile co-sign from Scott. The sneakers are simple in design and have an unassuming look and feel, but the rarity, company-exclusive history, and celebrity endorsement will only make them more mythic over time. Travis Scott wore a pair at one of Apple’s biggest yearly events in history. When you have sneakers like these, it just proves that the rarest sneakers are always out there and you’ll find them in the wildest places.

While the Apple sneakers won’t be receiving a retail release, being seen by Travis Scott at the iPhone 17 release will only contribute to its status as one of the most legendary sneakers of all-time.

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