Established in 2009, thisisneverthat is a contemporary streetwear brand based in Seoul, South Korea. As a follow up to their New Balance 2002R, 1906R, and 860v2 collaborations, the South Korean brand is once again teaming up with New Balance to release a fresh take on the fan-favorite 550 model.
Dressed in three color options including Brown, Green, and Pink. Each offering of the thisisneverthat x New Balance 550 features a canvas upper that extends onto the tongues giving off a premium feel. Other details includes Black cracked leather “N” logos on the sides, matching-colored laces, mesh inner lining, and tongue trim. thisisneverthat branding on the tongues and heels atop a solid Black rubber sole completes the design. The shoes will also come housed in co-branded packaging.
Check out the photo below, and look for the thisisneverthat x New Balance 550 styles to release on August 24th via thisisneverthat.com at 10AM KST (August 23rd, 9PM ET).
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Release Date: August 24, 2023
UPDATE 8/17: Discover the latest collaborative collection between thisisneverthat and New Balance, showcasing a fresh take on the classic 550s sneakers. This unique release captures a nostalgic essence through its textured washed canvas, featuring captivating Lavender, Brown, and Green color palettes, coupled with black soles reminiscent of 90s skateboarding and hiking footwear. Crafted with meticulous attention, each pair boasts a full upper canvas, adorned with a distinctive cracked leather ‘N’ logo and a specially designed co-branded tongue label, introducing three distinct identities for the iconic 550s silhouette.
A release date is set for August 24th via thisisneverthat.com at 10AM KST (August 23rd, 9PM ET).
