Since its inception, Vans has made a name for itself through the rise of skateboarding culture, cementing its stake in the action sport. What was first a small start-up by Jim and Patrick Van Doren in 1966 has evolved into a worldwide conglomerate that involves products from footwear to clothing. But as a product that was originally made for casual wear, what made skateboarders in the 70s gravitate to the sneaker? And why did California culture take Vans under its wing?
In this installment of their ongoing Community Shifters series, StockX chatted with the Vans team and discussed the evolution of Vans and how it became so ingrained in West Coast culture. Read the full post here.