Pharrell Williams and adidas strengthen their partnership with the new adidas Superstar 92, offering a bold twist on an iconic silhouette. Known as the Double Wide, this updated version blends 90s aesthetics with premium materials, celebrating individuality and cultural heritage.

The Superstar 92 takes cues from the exaggerated designs of the 1990s, embracing larger proportions and functional elements. It features thick ankle padding for extra comfort and a chunky sole that adds a striking presence. Staying true to the classic Superstar, the signature shell toe remains intact. However, Pharrell adds personal touches, including the word “VIRGINIA” on the tongue, paying tribute to his roots.

Pharrell ensures the campaign reflects his deep ties to Virginia Beach by enlisting legendary hip-hop duo Clipse—Pusha T and No Malice—as the faces of the campaign. Shot by fellow Virginian Cam Hicks, the visuals capture the essence of Virginia Beach. From the lively boardwalk to urban streets, the campaign highlights Pharrell’s hometown pride and its lasting cultural impact.

This fusion of fashion, music, and community continues Pharrell’s vision of storytelling through sneakers. By honoring his roots, he bridges the past and present, making the Superstar 92 more than just a sneaker—it’s a statement.

Pharrell adidas Superstar 92 Release Date

The Pharrell x adidas Superstar 92 drops on March 1, 2025, at select adidas retailers and adidas.com. Fans can secure their pair by entering the raffle on the adidas CONFIRMED app.

This release not only revives a classic but also highlights Pharrell’s dedication to culture and community. With its bold design and meaningful ties, the Superstar 92 is more than footwear—it’s a tribute to legacy, creativity, and connection. Don’t miss your chance to own this iconic piece of sneaker history.

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