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StockX Analyzes Jordan 4 Hype

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Ever since ESPN’s The Last Dance, resale for Jordans has been surging on StockX. Jordan 4s have become one of the hottest silhouettes on the market, and with the much-anticipated release of the Union LA Jordan 4s nearing, the excitement around the model has never been higher.

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StockX crunched the numbers to see what’s driving the latest spike in Jordan 4 enthusiasm. They found that collaborations are a key driver of market performance, with collaborative Jordan 4s like the Jordan 4 Kaws Grey and Jordan 4 Travis Scott appreciating at remarkable rates

To understand how the co-branding of Union LA might impact Jordan 4 Union performance, they analyzed recent price trends for the Union LA Jordan 1s and found that they are appreciating at a historic pace. All of which indicates that the Union LA Jordan 4 could be one of the biggest drops of the fall.

Read the full analysis here.

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