The Spike Lee x Air Jordan 1 Quickstrike will release tomorrow, June 16th exclusively in Fort Greene, Brooklyn. Spike Lee, the original hype man for Jordan Brand helped make the Air Jordan line iconic with his “It’s gotta be da shoes” ads. Decades later, the partnership is stronger than ever, and every now and then both Spike Lee and Jordan Brand release special edition Air Jordans.
Inspired by the 1986 film She’s Gotta Have It, a comedy-drama in which a woman named Nola Darling explores relationships with three potential suitors.
“I’d like to give a shout out to Jim Riswold and Bill Davenport,” said Lee. “These are two individuals at Wieden Kennedy who one night decided to go see She’s Gotta Have It, and for some reason they came up with the idea of pairing the character I created and played, Mars Blackmon, with Michael Jordan. The rest is history.”
This Air Jordan 1 comes dressed in a Midnight Navy, Black and White color scheme. Built with its signature leather material, the shoe is highlighted with a Mars Blackmon logo on the heel in White. A matching White midsole and Black rubber outsole completes the design.
It also includes some key detailing – “On the tongue it says, ‘1 of 3,’ meaning Mars Blackmon was one of Nola Darling’s three lovers, because you had Jamie Overstreet and Greer Childs. On the inner tongue, we got a label for 40 Acres and a Mule, and on the side back heel we got the iconic picture of Mars with the Brooklyn bicycle hat.”
Spike Lee Air Jordan 1 Quickstrike Release Date
Look for the Spike Lee x Air Jordan 1 Retro High Quickstrike to release on June 16th at 8AM in limited numbers exclusively at 40 Acres and a Mule HQ. The retail price tag is set at $300 USD.
Color: Midnight Navy/Black-White
Release Date: June 16, 2017
75 S Elliott Place
Fort Greene, BK