To celebrate the 4/20 holiday, adidas will be releasing the Campus 80s “Towelie” inspired by the South Park character.

Dressed in a Chalk Purple and Cloud White color scheme. This adidas Campus 80s features a Purple terry cloth upper as a nod to the fictional stoner towel. White appears on the leather Three Stripes, heels, midsole, and Towelies eyes on the tongue.

This adidas Campus also comes with some special features including the UV-sensitive material for Towelie’s eyes. When exposed, the eyes become droopy and bloodshot similar to the way Towelie’s eyes change in the show after smoking weed. The inside tongue features a hidden stash pocket that reveals some quotes of Towelie including, “Don’t Forget To Bring a Towel” and “I Have No Idea What’s Going On.” Finish details includes keychains of Towelie in both his high and sober states.

South Park adidas Campus 80s Towelie Release Date

Look for the South Park x adidas Campus 80s “Towelie” to release on April 20th at select retailers and StockX. The retail price tag is set at $100 USD.

UPDATE 9/30/22: The South Park x adidas Campus 80s “Towelie” will be restocking on October 6th via CONFIRMED.

UPDATE 4/12/21: adidas Confirms that the South Park x adidas Campus 80s “Towelie” will release on April 20th for $100 USD via the Confirmed app.

Photos: justjuice