In 2018, SoulGoods emerged as a top multi-brand store in China. Renowned as a Beijing-based fashion hub, SoulGoods gained global attention in 2022 by becoming the first Chinese brand to partner with Nike, a groundbreaking moment. Fast forward to 2024, SoulGoods is set to collaborate with Jordan Brand, offering a modern take on the iconic Jordan Air Ship silhouette.
This Air Ship iteration, adorned in Baroque Brown, Black, Cement Grey, and Smoke Grey hues, showcases an earthy aesthetic. The upper boasts intricate details with luxurious Brown suede, complemented by an open-mesh toe box for added ventilation. Notably, SoulGoods’ distinctive tiger logo is debossed on the lateral collar, and the number “5” is elegantly embroidered in Black on the ankle. Completing the design are embroidered phrases behind the tongues, resting atop a stylish two-tone Grey rubber sole.
SoulGoods Jordan Air Ship Release Date
The anticipated SoulGoods x Jordan Air Ship PE “Prove Yourself” is scheduled to release on January 20, 2024 at Soulgoods.cn. Enthusiasts can expect a wider release soon after at select in-store retailers, online platforms, and Nike.com. Catering to men’s sizing, this exclusive collaboration comes with a reasonable retail price of $150 USD.
In summary, SoulGoods continues to make waves in the fashion scene, progressing from a recognized brand to a global collaborator. The upcoming release with Jordan Brand exemplifies SoulGoods’ commitment to innovation and style, offering enthusiasts a chance to embrace a fusion of Chinese fashion and iconic Jordan aesthetics. Stay tuned for the release, as this collaboration is poised to leave an indelible mark in the sneaker and fashion community.
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Color: Baroque Brown/Black-Cement Grey-Smoke Grey
Style Code: FJ2385-200
Release Date: January 20, 2024 (SoulGoods)
Price: $150
UPDATE 1/11: SoulGoods has officially announced the upcoming release of its collaboration with Jordan Air Ship, titled “Prove Yourself,” scheduled for January 20, 2024. The exclusive drop will be available on Soulgoods.cn at a retail price of $150. Providing additional context to the design, the boutique explained that the colorway is a tribute to the vibrant streets of Beijing from the ’80s and ’90s. Furthermore, the embroidered number “5” on the heel draws inspiration from the 1957 film Basketball Player No. 5.
Photos: kicksvisionofficial
Photos: MrUnloved1s / SneakerGodsMiami