SNS reveals their latest collaboration with New Balance on the 237 silhouette. Accompanied by a capsule clothing collection that matches the footwear titled “Blue Racer.”

This “Blue Racer” colorway of the New Balance 237 is inspired by the stunning Blue-Grey skin colors of the Blue Racer Snake, the lifestyle sneaker from New Balance is informed by heritage ‘70s running shoes and features a lightweight, breathable CORDURA mesh upper with hairy suede overlays. Highlighted by faux Blue Racer snakeskin accents on the “N” emblem and heel tab, the SNS logo shares placement with the New Balance logo on each tongue.

To go along with the shoes, both brands team up for a vast capsule clothing collection, including two graphic tees and a tracksuit equipped with signature snake print, while the cotton hoodie and cotton sweatpants, as well as the Rain Half Zip jacket, feature co-branded SNS x New Balance artworks. To go along with the release, SNS will turn the SNS app into a retro mobile game console featuring a car racing game inspired by the campaign.

SNS New Balance 237 Blue Racer Release Date

Look for the SNS x New Balance 237 “Blue Racer” to release exclusively via the SNS app on June 11th with sign-ups starting on June 3rd and closing on June 10th as well as via New Balance. The retail price tag is set at $110 USD.

UPDATE 6/3: SNS reveals their New Balance 237 “Blue Racer” collab inspired by the Blue Racer Snake releasing exclusively via the SNS app on June 11th with sign-ups starting on June 3rd and closing on June 10th as well as via New Balance.