Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is all about the traditional Swedish fika. Swedes are the world’s second largest coffee consumers, beaten only by our neighbors in Finland. And, as much as we love our coffee, we love to treat ourselves with something sweet to the coffee as well.
The green and brown Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is a tribute to that sugar injection that gets us through the day. It is a bit unclear who invented the Punschrulle, or Dammsugare as it is also know as, but it is believed to have been born during the World War years when sugar, butter and many other things were rationed. One of the few things that you could actually buy was smaller pieces of hard bread, and someone realized that if you crumbled those pieces of bread, poured some Punsch on it and dipped it in chocolate it made a very tasty treat. Punsch is a quite sweet and very Swedish liqueur that is based on arrack and has a pretty distinct taste to it, so the combination was a success. And when the war was over and the days of rationing had moved on, someone realized that if you covered it in green marzipan it tasted even better.
On the Sneakersnstuff x Reebok Twlight Zone Pump you will find the green from the marzipan in the suede upper and also on the plastic details, and the brown from the chocolate in the leather details. We even managed to make the visible part of the ERS system in the back to match the look of a proper Punschrulle.
Speaking of ERS system. We did not only pay attention to color details when we worked on this Dominique Wilkins classic. We also took into consideration that winter is upon us. So as if the Reebok Pump blatter was not insulation enough, we also insulated it with a nice and warm Thinsulated lining making the Sneakersnstuff x Reebok Twilight Zone Pump very relevant for this seasons weather.
The Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” will be released November 27th at Sneakersnstuff. Online at midnight 00.00 CET and instore at 11.00 CET. We will have pairs saved for the in store release.