UPDATE 12/1/25: size? just kicked off the rollout for its new Air Max 90, a clean color flip inspired by the 2019 “Mixtape” series. Their teaser highlights nods to Off-White, “Bacon,” and the older yellow pair, plus a translucent backtab showing both Nike Air and the size? question mark. Perforated leather on the toe replaces the usual mesh for a small twist. The draw is live now on the size? app, with an EU-only launch for now.

Original Story 10/5/25:
UK retailer Size? continues its creative streak with Nike, unveiling a clean new Air Max 90 “White Soft Pearl” colorway set to drop Holiday 2025. Known for storytelling through texture, Size? once again reimagines a Nike classic with subtle luxury and material depth.

This release stacks suede, mesh, perforated leather and translucent TPU for a sensory contrast that is at once modern and familiar. Sail and Coconut Milk create a creamy neutral base, punched up with dimensional panels of Soft Pearl grey. Splashy accents of bright orange on the tongue labels and insoles hit with a burst of heritage energy — a shout-out to vintage Nike branding from the early Air Max days.

Playful details including mismatched overlays, a translucent Swoosh and a clear hang tag speak to Size?’s attention to detail and elegant experimentation. On the inside, the sneaker continues to use the much-loved visible Air cushioning for that Air Max bounce and features a translucent outsole with design notes written underneath in code, a smart detail for collectors.

Size? Nike Air Max 90 Release Date

The Size? x Nike Air Max 90 “25th Anniversary” releases December 2025 through Size? channels and Nike.com.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.