Shoe City hooks up with local DMV brand EAT (Elevate All the Time) to release a very limited New Balance collaboration.

The lifestyle brand, EAT has had a huge impact in the DMV culture since its inception in 2016, which was the reason why Shoe City wanted to team up with them.

Using the New Balance 990v4 as the silhouette, both Shoe City and EAT gives the shoe an eye-catching makeover. It comes dressed in EAT’s signature Red, Yellow, and Blue colors built with a pigskin suede and mesh upper. An ENCAP midsole comes in a two-tone look with Dark Grey on the front half, and a lighter shade on the back half.

Shoe City x EAT x New Balance 990v4 Release Date

Limited to 1,000 pairs, look for the Shoe City x EAT x New Balance 990v4 to release on August 30th exclusively through Shoe City retail locations in Baltimore, Washington, DC, and Virgina, as well as online at YCMC.com at 10AM ET. The retail price tag is set at $200 USD (grade school and preschool sizes available for $100 USD and $80 USD respectively).