Shaquille O’Neal kicked off the debut of his Shaq-a-licious XL Gummies with a full-court press of an event at Basketball City in New York. These Gummies merge both candy and kicks in one fun drop.

Made by Hershey, the gummies extend Shaq’s already expanding confectionery line of candy pieces shaped like his head. In this new pack, his Shaq Devastator sneakers get the spotlight as a tribute to a shoe that’s been with him through many basketball eras. At the launch event, fans and local basketball figures competed in games to win “golden tickets” that were redeemable for a box at a specially-decorated Shaq-branded truck. Winners had the opportunity to win blind-boxed sneakers in green, red or orange, the three flavors of Shaq XL Gummies.

It’s just another example of Shaq teaming up community, culture, and creative expression. The Shaq-a-licious XL Gummies are available now at grocery and drug stores nationwide.

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