Adidas joins hands with CLICK’s owner, Eric “Shake” James, for Milwaukee’s 414 Day. Together, they unveil a unique Rivalry Low edition, celebrating the city’s essence. Shake, a proud Milwaukeean, collaborates with adidas Cornerstone Community for local events.

The 414 Rivalry Low embodies Milwaukee’s spirit with cream and green hues. It features nods to the Milwaukee Bucks’ colors and Wisconsin’s cheese heritage. Symbolizing the city’s beer culture, a pint glass emblem graces the sneaker. Shake’s hip-hop roots inspire the signature microphone keychains adorning the shoes.

Shake and adidas Cornerstone Community prioritize community support in Milwaukee. Through J.A.Y. Academy, they’ve hosted numerous events and achieved significant milestones. Future plans include wellness workshops, a community space, and youth scholarships.

This weekend, leading to 414 Day, free footwear design workshops are offered. Local students receive sneakers to customize, fostering creativity and community engagement. A release party on April 12 features performances by Lil Kim and others.

Shake emphasizes the importance of 414 Day and the sneaker launch. He appreciates adidas Cornerstone Community’s support and looks forward to the opening of J.A.Y. Academy’s physical space.

The Shake x adidas Rivalry Low “414 Day” releases on April 13, 2024, at CLICKS. It will also be available online at clickskicks.net, with the first 414 pairs numbered 414. Celebrate Milwaukee’s essence with this special release.

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