Converse Basketball introduces a bold chapter with Shai Gilgeous-Alexander’s signature logo. As the brand’s creative director, Shai is reshaping Converse’s basketball identity. His approach blends art, fashion, and athleticism into a cohesive narrative.

At the heart of this launch is Shai’s hand-drawn logo design ahead of his signature shoe set to debut in 2025. It features mirrored “2s,” paying tribute to his jersey number while symbolizing duality. This thoughtful design reflects Shai’s balance between being a professional athlete and a creative force. The logo embodies his vision of bridging sports and art seamlessly.

More than a personal emblem, the logo defines a new direction for Converse Basketball. Shai’s modern, authentic style emphasizes individuality and bold expression. His storytelling approach integrates creativity into the brand’s foundation, inspiring athletes and creators to embrace their unique identities.

This launch is the first step in Shai’s creative leadership journey. It paves the way for innovative projects and products aimed at redefining basketball culture. With Shai at the helm, Converse Basketball is not just breaking barriers—it’s creating a new path forward.

Stay connected for more updates as Converse and Shai Gilgeous-Alexander continue shaping the future of basketball culture and creativity. Together, they are rewriting the playbook, one innovative idea at a time.

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