ASICS pays tribute to Ayrton Senna, one of Formula 1’s greatest legends, on the 30th anniversary of his untimely passing. Known for his unparalleled racing prowess and philanthropy, Senna claimed 41 Grand Prix victories and three world championships during his illustrious career. Beyond motorsport, his legacy lives on through the Instituto Ayrton Senna, which continues to uplift underprivileged children in Brazil.

This collaboration with @sennabrasil unveils two exclusive colorways of the ASICS Gel-Kayano 14, each inspired by iconic moments in Senna’s racing career:

Lotus-Inspired Black/Gold: Drawing from the legendary John Player Special livery, this design features a sleek black base with metallic gold accents. The phrase “Seek Your Truth” is emblazoned on the heel, echoing Senna’s relentless pursuit of excellence.

McLaren-Inspired White/Red: Modeled after Senna’s Marlboro-liveried McLaren, this pair incorporates bold red and white tones, complemented by black details. Japanese text spelling “Ayrton Senna” adorns the heel, further personalizing the design.

Both styles include subtle green and yellow accents, representing the colors of Senna’s iconic Brazilian helmet, tying the collection back to his roots.

Senna ASICS Gel-Kayano 14 Release Date

The Senna x ASICS Gel-Kayano 14 will first launch in Brazil on December 9, 2024, followed by a global release on December 10, 2024. This tribute not only celebrates Senna’s racing legacy but also highlights his enduring influence on and off the track.

Fans of Formula 1, sneaker enthusiasts, and admirers of Senna’s legacy won’t want to miss this homage to one of the sport’s most iconic figures.

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