Salehe Bembury’s collaboration with PUMA in 2024 represents a pivotal move for the brand. As a key figure in PUMA’s rejuvenated Hoops division, Bembury merges his distinct creative vision with the brand’s performance innovation. His debut project moves beyond the basketball court, offering a fresh perspective that blends lifestyle and athletic functionality.

Recently, Bembury teased his first PUMA sneaker collaboration, highlighting the unique design elements synonymous with his style. The silhouette features a striking midsole, with Bembury’s iconic fingerprint pattern embossed on the heel, paired with striated foam detailing at the forefoot. The upper boasts a lightweight construction adorned with vein-like overlays and a distressed, wear-away Formstrip that adds a dynamic aesthetic. Co-branded fingerprint logos on the tongue and medial side emphasize the collaboration’s cohesive branding.

Though the shoe’s design leans into a running-inspired aesthetic, its structural features draw comparisons to PUMA’s All-Star Nitro—a basketball model that integrates Nitro tech from PUMA’s renowned running innovations. Additionally, its resemblance to the Deviate Nitro line suggests a hybrid approach, bridging the gap between performance and lifestyle footwear.

Salehe Bembury x PUMA Release Date

Set to launch in Spring 2025, this collaboration is anticipated to resonate with fans of both Salehe Bembury and PUMA. The sneaker will be available on Bembury’s official website and PUMA.com, positioning itself as a standout release for the season.

This partnership exemplifies the seamless fusion of artistry and sport, marking an exciting new chapter for PUMA’s design legacy.

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