After rumors were floating around, Rihanna and PUMA make it official as she is now the creative director for PUMA.
The singer flew in to PUMA’s headquarters in Herzogenaurach, Germany, on Monday for her first creative session with the design team, picking out colors, styles and discussing the line’s direction.
As part of a multi-year partnership with the activewear firm, Rihanna is to take a hands-on approach with PUMA’s fitness and training line, including apparel as well as shoes.
The singer “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the PUMA product portfolio,” the company said on Tuesday.
Do you feel this is a good move by PUMA? Do you have interest in seeing what comes from the Rihanna x PUMA collection? Leave your thoughts in the comments section.
Hello #PUMA
creep #puma
such a fuckin lady. #germany
Source: WWD
