Both the Air Jordan 1 and Nike Air Force 1 saw plenty of makeovers throughout 2017 thanks to several creatives in fashion and pop-culture, like Virgil Abloh and Travis Scott.
Continuing the theme, Nike introduces the “The 1 Reimagined,” a discrete group of internal Nike designers rethink the Nike Air Force 1 and Air Jordan 1 for the first time. The 14 women behind the project represent distinct skill sets within Nike’s more than 1,000-strong design group. Among them are colorists and materials specialists, as well as men’s and women’s mainline footwear designers. The focus of their work was to establish five new articulations of both icons, unrestrained from concerns beyond pure design.
Caine tapped Georgina James to lead the group, which includes Marie Crow, Magnhild Disington, Jacqueline Schoeffel and Chiyo Takahashi from color and material, along with footwear designers Shamees Aden, Reba Brammer, Melusine Dieudonne, Jin Hong, Angela Martin, Kara Nykreim, Marie Odinot, Louisa Page and Jesi Small. Their brief: “Make some cool shit.” Their time frame from brief to final design: Two weeks.
Check out their work below and you can read more about each designer via Nike News.
