In February, Canadian label Reigning Champ and adidas released an All-Terrain Ultra Boost Mid collaboration. A month later, both brands will be released another iteration of the shoe.

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This time around, the adidas Ultra Boost ATR Mid comes dressed in Grey tones throughout its Primeknit upper. A matching Grey heel counter, rubber outsole and White full-length Boost midsole completes the design.

Reigning Champ adidas Ultra Boost Mid ATR Release Date

Look for the Reigning Champ x adidas Ultra Boost Mid ATR 2.0 to release on March 20th at select adidas retailers and adidas.com. The retail price tag is set at $240 USD.

Reigning Champ x adidas Ultra Boost Mid ATR
Style Code: DB2042
Release Date: March 20th, 2018
Price: $240

Reigning Champ adidas Ultra Boost Mid ATR DB2042

Reigning Champ adidas Ultra Boost Mid ATR DB2042

Reigning Champ adidas Ultra Boost Mid ATR DB2042

Reigning Champ adidas Ultra Boost Mid ATR DB2042

Reigning Champ adidas Ultra Boost Mid ATR DB2042

Reigning Champ adidas Ultra Boost Mid ATR DB2042