Reebok announces a multi-season partnership with SMILEY in celebration of the 50th anniversary of the original SMILEY icon. The first drop from the collaboration is a special edition Classic Leather with Reebok’s iconic PUMP technology to create the Classic Leather Pump.

Covering the shoe is a White peel-off paint which, over time, will crack to reveal a bold, colorful graffiti print emphasizing the happiness we all have within that is waiting to come through. The print was created in collaboration with renowned graffiti artist, Mr. André, and features 50th anniversary spray-painted Smiley logos.

Look for the Reebok Smiley Classic Leather Pump “50th” to release on April 15th at select retailers and Reebok.com. The retail price tag is set at $250 USD.