Reebok, a brand on a mission to regain its sport dominance, has made recent leadership appointments, including legends Shaquille O’Neal and Allen Iverson. They’ve now joined forces with boxing sensation Shakur Stevenson, along with promising talents Justin Fields and Angel Reese.

Shakur, hailing from Newark, New Jersey, and Bethel High School, just like Shaquille and Allen, emerged as an amateur boxing champ at 14. He turned pro in 2017, achieving a remarkable 20-0 record, with ten wins by knockout. He’s already a two-division world champion and eyes the possibility of a three-division title on November 16.

Starting in November 2023, Shakur and Reebok will collaborate to build excitement for his upcoming title bout in Las Vegas while showcasing Reebok’s lifestyle and performance products throughout the year. The partnership has also led to Shakur receiving an exclusive prototype Reebok boxing boot, featuring a unique colorway debut just before his fight on November 16.

For Reebok’s consumers and fans, Shakur has personally curated a collection called “Move Like Shakur” on Reebok.com. This collection showcases his preferred footwear, apparel, and accessories suitable for the gym, home, and daily life.

In summary, Reebok’s partnership with Shakur Stevenson, in line with their recent leadership changes and newfound focus on sports, marks an exciting step forward. Shakur, a boxing prodigy, brings his charisma and success into this collaboration, promising an exciting journey for sports enthusiasts and Reebok fans alike.