Reebok has just announced their latest partnership with Atlanta native American hip hop recording artist, Future.

Future Hendrix joins Kendrick Lamar as becoming two of the world’s best hip hop artists now part of the Reebok Classic family.

Here’s what Todd Krinsky, Global Vice President of Reebok Classic and Entertainment had to say about the signing:

Future exudes the type of fearlessness and authenticity that Reebok Classic stands for. This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!

Future added:

I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.

Below are images of Future debuting the “Overbranded” Reebok Insta Pump Fury and stay tuned to see how the rapper and Reebok will officially kick off their partnership.

Source: Sole Collector