In the wake of the recent All-Star Weekend and the retirement of Shaquille O’Neal’s #32 Magic jersey, Pepsi is commemorating its 32-year partnership with the Hall of Fame legend. To mark this milestone, a unique shoe, dubbed the Pepsi ‘SNEAK’ER, has been crafted in collaboration with the renowned Shoe Surgeon. This special shoe allows Shaq to savor a Pepsi Mini on the go.
Partnering with the Shoe Surgeon, Pepsi and Shaq delved into Shaq’s closet, the sole repository for his size 22 shoes. A selection of his colossal Reebok Shaq Attaq sneakers was transformed into the Pepsi ‘SNEAK’ER. During All-Star Weekend, the basketball star proudly showcased his Pepsi ‘SNEAK’ERs on-air and in Indianapolis.
Exclusive and with limited availability, the Pepsi ‘SNEAK’ER boasts distinctive features. Reebok’s iconic “Pump” now takes the form of the Pepsi Globe. The custom colorway incorporates the recognizable Pepsi palette of electric blue and black, with paint splatter detailing on the outsole. The insole features a black and blue Pepsi pattern, and custom electric blue laces pay homage to Shaq’s inaugural NBA team, the Orlando Magic. The underside of the shoe features a special electric blue leather chamber designed to securely hold a Pepsi Mini can.
From now until Sunday, February 25, 2024 fans have the chance to obtain one of the twenty-two exclusive Pepsi ‘SNEAK’ERs. By sharing their love for Pepsi Minis on social media using the hashtags #PepsiMinis and #Sweepstakes, enthusiasts can enter the competition, drawing inspiration from Shaq’s devotion to the miniature Pepsi cans.
In celebrating 32 years of partnership, Pepsi and Shaq continue to unite fans through this unique, limited-edition footwear, showcasing the spirit of collaboration and shared appreciation for the brand.
