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Reebok Introduces New Brand Mark: The Reebok Delta

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Reebok is a new brand with a new purpose, and now has a new brand mark to symbolize this transformation — The Reebok Delta symbol. The branding switch coincides with Reebok’s singular focus on fitness.

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Through the millennia the delta has been a symbol of change and transformation. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life, and will be a badge for those who pursue a fuller life through fitness. The three distinct parts of the Reebok Delta each represent the changes – physical, mental and social — that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.

Reebok believes there are no shortcuts in fitness and that people have to earn the life that they want to live. Reebok celebrates the people who do the hard things -the things that are the easiest to avoid — and the people that are unafraid to embrace new experiences and challenges in the search for greater rewards. This fight against complacency and mediocrity is the foundation for Reebok’s approach to fitness. The Reebok Delta is not a logo, it’s a symbol and a way of life.

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