Reebok has been steadily rebuilding its Basketball division over the past year, making significant strides that have caught the industry’s attention. The brand made a bold move by appointing basketball icons Shaquille O’Neal and Allen Iverson as President and Vice President. Their leadership brings valuable expertise and reinforces Reebok’s strong connection to basketball culture.

In a strategic and inclusive step, Reebok has also signed women’s basketball star Angel Reese. This decision underscores the brand’s commitment to diversity, aiming to engage the next generation of athletes and fans. By adding Reese, Reebok is not only expanding its roster but also positioning itself as a forward-thinking brand.

To generate excitement, Reebok launched a dedicated Instagram account, @ReebokBasketball. This account offers an exclusive look into their basketball initiatives, including a sneak peek of a new basketball shoe. The intriguing shot of the shoe’s outsole hints at innovative design and performance features, creating anticipation for its release.

The new Reebok Basketball shoe is set to launch in Spring 2025. It will be available at select Reebok Basketball retailers, both in-store and online, as well as on Reebok.com.

With the return of legendary figures and the introduction of fresh talent, Reebok is making a clear statement in the basketball world. The brand is poised to redefine the game and re-establish its influence both on and off the court. As Reebok continues to evolve, it is determined to leave a lasting impact on the sport.

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UPDATE 8/30/24: The shoe is officially called, the Reebok Engine A and will release in Spring 2025. For more details, CLICK HERE.