Ray Asianboy is entering new territory with adidas Basketball after unveiling his own Harden Vol. 10 player exclusive.

James Harden surprised the streamer with the pair during Fanatics Fest, where the bright pink colorway made its first appearance. The shoe is now expected to receive a wider release in Fall 2026, which would make Ray the first streamer to have a basketball PE sold to the public.

A Beam Pink finish covers most of the sneaker, while custom details separate each side. “RUEI” lettering runs across the left shoe, and a collection of stars decorates the outer panel of the right. Special insoles featuring Ray add another personal element inside the pair.

Streamer collaborations have become more common across fashion and gaming, but signature basketball shoes have mostly remained tied to professional athletes and musicians. This release brings those worlds together through one of adidas Basketball’s most recognizable signature lines.

The Ray Asianboy x adidas Harden Vol. 10 “RUEI” debuted at Fanatics Fest and is expected to release during Fall 2026. Official release details have yet to be announced.

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Photos: Flipping4Funsies