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PUMA Unveils The Weeknd’s XO 2.0 Collection

PUMA and The Weeknd are expanding their partnership with an all-new Spring/Summer 2018 Collection dubbed, PUMA XO 2.0 that’s highlighted by the PUMA XO Parallel.

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Having made his mark on the industry as a streetwear connoisseur, The Weeknd incorporates personal styling elements into this season’s designs fused with PUMA’s sports heritage. The second PUMA XO Collection boasts confidence, an edge and an eye for beauty in the unexpected. Inspired by The Weeknd’s travels to different corners of the world, the latest from PUMA XO incorporates rich colors, premium materials and handcrafted pieces; an unexpected, beautiful mashup of cultural influences from East to West. Past meets present and modern streetwear meets timeless, athletic aesthetics.

The first drop takes cues from the design concept, “Tibetan Tribe”. A street take on ethnical inspiration and Tibetan graphics broken up with military elements, the premium apparel offering does not disappoint. Hand-crafted with a contemporary appeal, the premium streetwear set is made with authentic graphics, unique embroidery and colour washes. Tribal cats and unique graphics can be found on the back of key pieces, created with woven twill appliqués and embroidery over the top for a chunky, high quality execution. Black Jacquard taping with a distinctive pattern completes the Eastern theme for the more understated pieces of the collection.

Drop 1 includes the next generation model of the first-ever PUMA XO footwear – the Parallel. Constructed with a soft suede and smooth leather overlays, the PUMA XO Parallel 2.0 has refreshed look and heavy duty feel. Tying in with the military look of the apparel, the mid-cut sneaker boot boasts gusset tongue construction, hiking eyelets and heavy ripstop materials combined with a stacked gum midsole, standout blocked heel design, extended Formstripe and co-branded labels.

Look for the PUMA XO 2.0 Collection to release on March 8th at Feature, Sneaker Politics, PUMA Select at Foot Action and PUMA.com and select sneaker and fashion retailers.

PUMA XO 2.0 Black Gum

PUMA XO 2.0 Black Gum

PUMA XO 2.0 Black Gum

PUMA XO 2.0 Black Gum

PUMA XO 2.0 Bag

PUMA XO 2.0 Collection

PUMA XO 2.0 Collection

PUMA XO 2.0 Collection

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Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
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