PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners, and community organizations that continue to inspire and shape the future for generations to come.
To kick off the month, PUMA announces its latest partnership with Black Fives Foundation that will include various apparel and footwear collection including a special edition Clyde Mid colorway that features the foundation’s trademarked slogan “Make History Now.”
Set to launch later this year, The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African American in basketball through nearly 1,000 artifacts in the Foundation’s archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards, and more.
Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice, and acceptance for all.
Release Date: February 2021